Holiday Packaging

The holiday season means a significant amount of business for both manufacturers and packaging companies. In this season, the manufacturing and packaging machinery starts working at full throttle round the clock to meet demands. In this scenario, it becomes crucial for companies to ensure the best quality production and packaging.

Another consideration in this regard is the cost of packaging. With too many products to deal with, even a meager addition in the packaging supplies can raise costs. In this situation, the best practice to go with a calculated approach. Using the least amount of packaging materials that protest your goods during transit is the way to go.

Furthermore, you will have to make sure that your holiday packaging is attractive to your customers. During holidays, people purchase items for gifting, which means that the product packaging has to be well-designed using the holiday theme.

In this article, we will discuss a few holiday packaging tips and options that you can consider to ramp up your sales during the season.

Learn from the best

A lot of people talk about innovation in holiday packaging. There is nothing wrong with using an innovative approach to design your holiday packaging. But what if you find it too challenging to plan and execute innovation while packaging your products? You obviously do not want to be bullied by suggestions that insist on innovation even if there is no chance of doing so. That’s where you can consider finding inspiration. It doesn’t mean that you will need to be a copycat. Taking inspiration is just like getting an idea regarding where to start. You will most probably be able to come up with a unique packaging design in the end.

Supplies for holiday packaging

Printed boxes

Nearly all products shipped during the holiday season are packed in boxes. No matter what type of product you have to ship, you may have to use a cardboard box as the outer packaging material. You can choose from a wide range of boxes differing from the perspective of size, shape, and style. It all depends on the product you are shipping.

Since it is going to be holiday shipping, you will need to design your box to match the occasion. Depicting snow on your packaging is a cliché. You may want to add a little more innovation in the packaging design to make your brand stand out among the rest.

Printed bags

If you are running a brick and mortar store, you can consider using printed bags for the product packaging. The reason we discuss printed bags here is that they are often overlooked. Although the product they pack is already boxed well, using them can do a significant amount of branding work for your business. If your printed bags can attract eyeballs after your customers carry them home from your store, you are surely going to have more sales.

If you are shipping your products, you may want to use the same holiday design print on your poly bags. It will be an extra layer of packaging that will be meant to provide the branding advantage.